Psycho-engineering

With infinite interconnected data points about individual biology and behavior the machines will know more about us than we ourselves could ever know. This allows for prediction and modification of behavior in unprecedented and unpredictable ways. While behavioral economics still has an undercurrent of attention to human consent, when authority shifts from human to machine it will be ever more difficult to determine who is in charge. It's one thing for persuaders to be hidden, another for them to hack humans with razor-sharp precision, all the while having humans believe they are acting on their own.