Privacy devaluation

To gain access to services, paying with personal information has become norm and often accepted without second thoughts. Understanding is generally low of how personal data is stored, how much is given away and how it is used. At some point the experience evolves into resignation, accepting the terms not because of a good deal but because the exchange has been normalized and there is a sense of being too late for regrets. There is a concerning tolerance of sharing not only your own data but also the data of friends and family. And the desire to understand more appears to dwindle with time.